The headlines say Google is collapsing as AI assistants like ChatGPT and Gemini take over. Our tests suggest the truth is more complicated.
Assistants increasingly pre-allocate answers. Brands appear — or vanish — without a click.
Google still mediates discovery, but often invisibly.
Traffic stability can be misleading. Boards risk assuming safety while competitors substitute inside assistant answers.
The verdict: Google is not collapsing, but its power is being hollowed out from above.
The headlines say Google is collapsing as AI assistants like ChatGPT and Gemini take over. Our tests suggest the truth is more complicated.
Assistants increasingly pre-allocate answers. Brands appear — or vanish — without a click. Google still mediates discovery, but often invisibly. Traffic stability can be misleading. Boards risk assuming safety while competitors substitute inside assistant answers. The verdict: Google is not collapsing, but its power is being hollowed out from above.